My name is Martin Lovell, jewellery designer and manufacturer for over 37 years, and I am a Director of Lovells Jewellers.
I commenced my jewellery apprenticeship in Cairns, North Queensland, in 1978. During that time, I was exposed to the talents of some incredibly gifted craftsmen. I was fortunate enough to be taught jewellery crafting right from the start, unlike some less fortunate apprentices who were shown just the broom!
As soon as I completed my apprenticeship, I chose to travel to the west of Australia to be under the tutelage of Master Jeweller Mr George Treg. After a few years there honing my skills, I decided to begin my own business.
In 1985, I started my own studio in Rockingham doing trade work for various jewellery shops from the home we built. From there, I moved to a small shop upstairs in Rockingham Beach Arcade progressing on to a larger shop downstairs 18 months later.
Two-and-a-half years later we moved across the road to Sunray Village, Patterson Road in Rockingham and recently, into our new larger studio still at the same location.
It's been an interesting and rewarding journey for me, my family and fantastic team. I hope to deliver more creative and innovative work to my wonderful Clients for many more years to come.
I would like to take this opportunity to thank my Clients and family for making all this possible!
To make every piece of jewellery remain in the hearts and minds of our Clients.
Make all of our Clients feel that every piece of jewellery we create is unique and special to their individual character and needs.
- Provide service that is second to none
- Our Client's satisfaction is our success
- Integrity brings confidence to our products
- Maintain a positive working team environment
- Innovation at the forefront of our design process
- Treat everyone fairly and with respect
Brand Beliefs and Strategy
- Listen to every desire and concern
- Provide the same high level of respect and quality of service to every Client
- Treat every project as unique with its own captivating story
- Build lasting relationships with all our Clients